2024 Summary

We have increased our recycled, ecological and biodegradable range to 93% of the total main collection. 100% of our outerwear, court and beach collections are made of recycled fibers.

Of the 93% recycled range, 99% of the garments are made of at least 70% recycled material or more. 81% is made out of at least 80% recycled material or more. 26% of the garments in the main collection are circular, which means they can be recycled or broken down into nature.

The Traceability Project that was launched in 2022 to map out and transparently describe our supply chain has developed further. Currently, our traceability in Tier 1 & 2 has reached 100% and Tier 3 has improved to 86%, and Tier 4 to 3% for 2024.

We have placed a particular emphasis on product reuse. During the fall of 2024 we started a collaboration with the Swedish and EU based online marketplace for used items called Tradera to showcase our dedication to responsible consumption and circular product lifecycles. The initiative was designed to extend the lifespan of our products, aligning seamlessly with our dedication to fostering a sustainable future. By promoting product reuse, we aim to make a neutral impact.