PMS Collection | Active | Röhnisch Sportswear AB
Infinite Flex is a sportswear collection designed specifically for women’s hormonal cycle. Made for women, by women. The collection includes a sports bra that can be adjusted for monthly fluctuations in breast size and leggings that can be altered in just the right places for a bloated belly during PMS or any other changes over time.
FOR WOMEN, BY WOMEN
Up to 90% of all women in fertile age, experience physical or mental effects during the monthly cycle. Reported changes include swelling or sore breasts and a bloated and aching belly. Among the most common remedies to ease the symptoms is to stay active. Studies show that physical activity is an effective way to ease most symptoms connected to hormonal fluctuations. Yet, no activewear has been developed with these physical changes in mind. Until now.
Our design team is 100% female with deep knowledge and personal understanding of being active in an ever-changing female body. In doing research we discovered that many women, in spite of all benefits of training during PMS, skip their workout sessions simply because they do not feel comfortable during specific times of their cycle. Other choose to buy two different sizes of sports bras or leggings to meet their ever-shifting needs.
THE END OF DOUBLE SIZING"We know from our own experience that no matter if you are in the beginning of a pregnancy, in the middle of your heaviest flow, into a really snug fit or just want to think about your workout rather than your clothes, we aim to make you feel confident, comfortable, and strong in your own body. And of course, look great too."
10% OF THE PROFIT GOES TO THE PMS ASSOCIATION
As a part of the campaign, 10% of the profit is donated to the PMS Association, a non-profit, politically and religiously independent association with the mission to increase the understanding of PMS / PMDD. The association aim to increase the awareness and understanding of PMS & PMDD among affected women, relatives and at a societal level. The PMS association started the Facebook group “Vi som lever med PMS & PMDD” (living with PMS & PMDD) which has over 10,000 active members. A platform for advice, support and knowledge to be shared and ventilated.