Hanna Kvarnhammar began her career as a designer, creating collections, but soon realized it wasn't quite the right fit. With a deep passion for images, art, and exploring new worlds, Hanna naturally gravitated towards finding her own unique form of expression through print and textile design. Her goal is for her prints to resonate with the viewer, allowing the wearer to feel beautiful in the garment. In doing so, she hopes they will be inspired to cherish and care for it.

Inspiration can be found in so many things—people, art, books, and music. I can become drawn to something without immediately understanding why, but it still plants an idea. I take a lot of photographs and may return to an image much later. Nature has provided me with a lot of material to build upon, and beyond that, art museums are probably my greatest source of inspiration.​

I start with a core idea that I research extensively. This is an important part of my process, and I collect a large number of images—broadly and intuitively at first. These can include artworks, plants, color compositions, or antique textiles. I then create a mood board that reflects inspiration, color sensibility, and technique. This serves as a compass and a reminder of where I am headed. After that, I move on to sketching. I often begin with something handmade—painted, drawn, or dyed—before developing it further digitally on the computer.

I have worked in the fashion industry for a long time, and in recent years, I have reflected a lot on my profession and its future. Navigating an industry that is strongly focused on growth, fast trends, and digital developments such as AI is a complex issue. Staying updated and relevant while remaining true to what I personally believe in is a challenge.​

For this print, I was inspired by Georgia O’Keeffe’s abstract blue landscape watercolors and Helen Frankenthaler’s almost Rorschach-like blue paintings. These are two artists I frequently return to and who have been strong sources of inspiration over the years.​