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Progress
Reaching our goals doesn’t mean coming to a halt - we are constantly challenging ourselves to minimize our impact on the planet.
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Within each of our focus areas, we are constantly challenging ourselves to improve and reduce our impact on the planet. This chart describes our status for 2024 and the long-term goals for 2030, in each area.
Navigating the Path Forward
When setting our new goals for 2030, we have reviewed our requirements for when a product can be called sustainable. For us, a circular product is always sustainable, even though it may or may not be made of organic or recycled materials. It is also preffered to sell products that have already been manufactured in a non-organic/recycled material rather than to produce new ones in a sustainable version. The importance of stretch in our products is an absolute priority. Therefore, we have updated our 100% sustainable materials goal to 95% so we can make sure to always deliver the best product. Our design philosophy “form follows fuction” means that we are not willing to compromise the wearability or longevity of the garment in order to reach our sustainability goals.
Within our sustainability commitment, a primary focus will be to proactively reduce carbon dioxide emissions. We are set to collaborate with a third-party organization to accurately calculate and report the CO2 emission impact across our entire supply chain. Engaging in such initiatives, our aim is to transparently address and mitigate our environmental footprint while actively pursuing a more sustainable business model.
We are continuosly evaluating and updating our sustainability reporting according to EU standards to increase legitimacy and credibility, and to be prepared for when CSRD will apply to companies in our size in 2027.
In alignment with our sustainability goals, we will actively explore innovative solutions, with the implementation of the Digital Product Passport (DPP) being one of them. The integration of DPP will strategically enhance our commitment to providing consumers with information about our products social and environmental impact. This initiative will not only align with forthcoming EU regulations advocating for Digital Product Passports within the EU Strategy for Sustainability but will also underscore our dedication to sustainable practices.
As we navigate these future endeavors, we acknowledge the significance of being constantly up to date with sustainability strategies currently under consideration. Together, they will contribute substantially to our sustainability goals.